Invite-only beta·Join the waitlist

Meet Toni. He does the boring stuff.

We're building the colleague who'll log your calls, watch your threads, and notice when a deal is slipping. You'll take the conversations that move the number. Toni takes the rest.

Designed around the tools you actually use
Granola● Live·GmailSlackLinear— shipping with the beta
The boring half

The work that shouldn't have been yours.

Logging, chasing, summarizing, remembering — the half of the job that exists to feed the database. Toni does that half. You take the half that needs a human.

01 · auto-log
Toni listens.

When a Granola call ends, Toni posts the summary, attaches the transcript, and updates the contact — before you're back at your desk. You review, you don't author.

· granola.webhook ← call_end
· contact marcus.chen · 5 fields drafted
· status awaiting your approval
02 · watch the threads
Toni reads.

Toni reads the threads you're CC'd on. Champion changes, budget objections, procurement loops — flagged the moment they show up. The rest stays out of your way.

· thread #ondadev · 4 new
· flag · champion changed (procurement loop)
· rest · silent on purpose
03 · catch the slips
Toni notices.

Toni flags the deals slipping while they're still recoverable, not after Friday's pipe meeting. 3 at risk this week. Each with a reason and a one-tap fix.

· scan · 12 open deals
· at risk · 3 of 12 · with reason
· fix · one-tap per deal
What makes Toni different

Five things no other CRM does well.

Some of these are shipping with the beta. Some come right after. All of them are the reason a CRM should feel like a teammate, not a spreadsheet.

01MVP
Deal Memory
Toni remembers everything. You close the deal.

Toni reads emails, notes and call transcripts and builds a contextual memory of every deal. Before each interaction it hands you a brief: what the prospect said last, where you left off, what was happening.

Why it wins · No CRM does this natively today. The rep doesn't have to remember anything — Toni does.
02MVP
Voice-First Data Entry

After a call, you talk for 30 seconds and Toni updates the CRM. No forms, no typing.

Why it wins · The number-one CRM problem is that nobody updates them — it's slow and dull. Voice fixes it at the root, and it demos in ten seconds.
03Phase 2
Relationship Score

A live score per contact based on interaction frequency, email sentiment, and time since last touchpoint. Not classic lead scoring — it's how warm the relationship is right now.

Why it wins · Folk is circling this; nobody has nailed it. CRM data plus language analysis of your comms.
04Phase 2
Pre-Call Brief

Thirty minutes before a call, Toni pings you a brief: last contact, what they asked for, recent news on the company. CRM data plus a quick web pass.

Why it wins · Reps would prep every call if it took zero minutes. With Toni it does.
05Phase 2
Deal Autopilot

Toni studies the patterns in your closed deals and proposes the next step on every open one. Not blind automation — coaching. ‘Your last 3 enterprise deals stuck at this stage moved with a tech demo. Want me to schedule one?’

Why it wins · The most concrete use of AI in a B2B CRM. Every suggestion is grounded in your data, not a generic playbook.
How we build

Three rules. Toni keeps them.

01
Toni proposes,
you approve.

Toni never silently overwrites a field. Every change is a ghost-fill in the inbox with the source it came from. Single-tap accept. Bulk-accept only via explicit ⇧⌘A.

02
Show your work,
or stay quiet.

Every suggestion cites its transcript, email, or pattern. Below the trust threshold, lavender goes amber and Toni flags the guess instead of pretending it's a fact.

03
Lavender is rare
on purpose.

The AI accent appears only when the system is genuinely thinking or proposing. We don't glow every surface. Restraint is what earns the glow.

Stop updating your CRM.
Start using one.

We're still building. When the first invites go out, we'll let people in slowly — one workspace at a time. Leave your email and we'll reach out as soon as we've got space.